Amelia Folkes, PR Brand Strategist, State Farm
A.J. Walton, Sr. Communications Manager North America, Change.org
Brandi Boatner (Moderator), Digital Experience Manager, IBM
Although the public relations industry has made strides to become more gender diverse over the last 20-30 years, a wide racial gap persists. According to PRSA, “Many studies indicate that the industry still struggles to attract young Blacks, Asians and Hispanics to pursue public relations as their career of choice.” This panel will look at measures being taken to improve the attractiveness of the industry and brainstorm ideas for what else can be done. The panel will consider whether agency / department managers have a responsibility to make their staff more diverse, and the proper steps to take when recruiting new talent to ensure diversity in the workplace.